A smiling woman with dark hair and glasses standing outdoors next to colorful flowers, including red and purple blossoms, on a sunny day with a blurred background of greenery and a sidewalk.
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Hi, I’m Jessica.

founder of Better Half Creative

I’m a mom of two, a wife, and a strategic communicator who loves what she does.

Over the past several years, I've had the privilege of leading digital marketing, content strategy, creator partnerships, and social media for one of Delaware's destination marketing organizations.

I've worked with several local businesses—from restaurants and retail shops to museums, gardens, hotels, and attractions—helping them tell their stories and connect with audiences.

Along the way, I've managed creator campaigns, developed marketing strategies, built engaged online communities, and created content viewed by millions.

But my favorite part has always been the same:
Helping people see the value in the stories they already have.

My Approach

I believe every small business and brand has a story worth telling. Behind every storefront, coffee shop, family restaurant, boutique, and local maker is someone who took a chance on a dream. I know how much work goes into building something from the ground up. And I know that marketing often becomes one more thing on an already overwhelming list.

That's why I started Better Half Creative. Not to become another marketing agency. But to become a trusted creative partner.

Someone who helps business owners feel more confident, more equipped, and more excited about sharing what makes them unique. Because when local businesses thrive, our communities thrive too.

  • Better Half is more than a name. It's a philosophy. It represents, partnership, support, collaboration, and the belief that the best work happens when people build something together.

    The initials "BH" are especially meaningful to our family, representing not only Better Half, but the initials our children share, a daily reminder of why this business exists.

    Better Half Creative was built on the idea that no business owner should feel like they're figuring marketing out alone.

    We're here to become the better half of your marketing, bringing strategy, creativity, and encouragement to help your business grow with confidence.

  • You won't get cookie-cutter marketing.

    You'll get someone who:

    • Listens before creating.

    • Learns your business.

    • Celebrates your wins.

    • Teaches instead of gatekeeping.

    • Creates intentional content.

    • Thinks strategically.

    • Becomes an extension of your team.

  • When I'm not at my full time job or working with our incredible Better Half clients, you'll usually find me chasing my two little ones around, photographing everyday moments, kicking back streaming FRIENDS, planning our next family adventure, or finding inspiration in the communities that make small businesses so special.

    As a wife, mom, marketer, and creator, I know firsthand how valuable time is.

    That's why I believe marketing should simplify your life, not add more to your to-do list.

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